Building a County-Wide Brand System
Overview
During my time with Forsyth County Government, I helped transform visual communications across 28 departments by introducing a more structured and consistent approach to branding and design.
What began as a newly created graphic design role evolved into an opportunity to establish standards, improve communication quality, and build internal creative capabilities.
Challenge
Departments often created materials independently, resulting in inconsistent branding, messaging, and visual quality.
The county needed a unified approach that could support a wide range of services while maintaining a professional and recognizable identity.
Approach
I developed branding standards, created a comprehensive style guide, and worked with departments across the organization to improve consistency and strengthen communications.
In addition to graphic design, I established internal photography capabilities, reducing reliance on external resources while expanding access to professional imagery and executive headshots.
My Role
• Brand Strategy
• Style Guide Development
• Photography Program Development
• Cross-Department Collaboration
• Design & Creative Services
Results
The work helped create a more cohesive visual identity across county government while establishing creative processes and standards that could scale across dozens of departments and communication needs.