National Office Branding Program
Overview
In 2024, I assumed responsibility for Tyler Technologies' office branding initiatives, helping create a more consistent and engaging brand experience across locations nationwide.
Since then, I have supported branding efforts for approximately 30 offices, with additional locations continuing to roll out.
Challenge
With offices distributed across the country, maintaining a cohesive brand experience required balancing consistency with the unique needs of each location.
The goal was to strengthen brand presence while creating spaces that reflected Tyler's culture and values.
Approach
I developed and adapted environmental branding solutions that aligned with corporate standards while accommodating the architectural and operational realities of each office.
This work required close collaboration with local stakeholders, facilities teams, vendors, and leadership groups to ensure each installation met both functional and brand objectives.
My Role
Environmental Branding Lead
• Creative Direction
• Stakeholder Management
• Vendor Coordination
• Design Execution
Results
The program continues to expand across Tyler locations, creating more consistent workplace experiences while strengthening visual connections to the company's mission, culture, and brand.